Monday, October 1, 2012

TV Ratings 9/28/12: Return of Fringe gains older viewers but is down in Adults 18-49

Final seasons are often not kind to cult favorite shows. Last year, Chuck went into its final season and got weaker ratings among younger viewers, in particular. Fringe came back on Friday for its final season. It lost 27% of its Adults 18-49 rating, but gained 14% for people 50 or older. Did a bunch of you Fringe fans turn 50 this past year? If so, sorry I didn't send a card.
Fringe usually rises a lot when the Live + 7 day ratings come in, but it will be interesting if the rise makes up for the losses on a “same day” basis. Elsewhere on Friday, NBC’s Grimm pulled in a 1.6 Adult 25-54 rating and was the highest rated broadcast show in that demo. NBC began its season soon after the Olympics. It seems to have a steady fanbase with a median age of about 52 and a 57% female skew. If you are one of those fans, this show looks safe for the time being.

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