But, as you can see above from the comparison to some shows last year, Revolution is still holding its head well above water. It's interesting that the slide for Revolution started the night Superstorm Sandy knocked out power and many stations preempted programming. But, even when power returned for many, "same day" viewers didn't return to Revolution.
A lot of people are asking "what happened to everyone's ratings"?
A couple of things are happening. One if the rise of cable as a competitive force, particularly for younger demos. The NFL averaged a 4.8 last night. At 10PM, Teen Mom on MTV got a 1.4 A18-49 rating, but a 3.3 rating for Women 18-34.
The other competition is "stuff on your DVR". People are delaying their viewing more than ever. 10PM is an hour when people are watching stuff they recorded earlier. Thus, 10PM shows tend to get pushed to another night. Even the October 29th Revolution had a lift of 57% from Live + Same Day to Live + 7. Not even Nielsen knows how much viewing is getting pushed beyond seven days because that's when they stop counting.
Overall TV viewing is not down right now except for a small demo slice--Adults 18-24. Other demos' viewing is not down. It's just getting split into hundreds of tiny slices.
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