Below is the collected DVR viewing numbers from several of your favorite shows.
10/24/11 - 10/30/11: Top 10 shows based on difference between Live + 7 and Live + same day.
Supernatural and Chuck were able to lift their small Friday ratings by more than 50% when 7 days of time-shifted DVR viewing was accounted for. While this may be comforting to the producers and fans of the show, advertisers pay rates based on C3--the rating commercials in the program get within 3 days. That rating is usually within 10% of the Live + same day rating because, not surprisingly, many time-shifters skip the ads.
Chuck's 1.59 Live + 7 rating was below the 1.94 it got for last year's season finale(5/16/11) on Monday night. So, the 52% lift didn't counteract other audience losses.
Note that Fringe is usually among the most time-shifted shows, but it was preempted furing the week above for the World Series.
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